WOAC accreditation

In November 2008, w.illi.am/canalytics became part of a select group of companies certified by Google as Website Optimizer Authorized Consultants. The WOAC Network is dedicated to Google clients requiring advanced technical support with the Website Optimizer tool. The w.illi.am/canalytics experts also offer professional consulting services with the goal of maximizing the potential ROI of each visit to a website.

Website Optimization

w.illi.am/canalytics provides professional services of website and landing page optimization to improve the user experience as well as the ROI of your company's website.

Website and landing page optimization can be utilized to increase online sales and leads, form submissions, brand loyalty and more. Our experts work with you to determine the purpose of your online efforts to maximize the potential of each visit to your website. Once a website or landing page is optimized for search engines, the key to a successful online strategy is to optimize each angle of a user's online experience.

What works best?

w.illi.am/canalytics' website and landing page optimization services will help you determine the best combinations of structure, design, content and calls-to-action with a personalized testing strategy based on the goals of your website. We will also recommend which section to test; landing page, add to cart buttons, calls-to-action, forms, images, videos and more. Our experts work with Website Optimizer to obtain clear insights from the behaviors of everyday online traffic and turn it into actionable optimization for you website, landing page or campaign.

Driving traffic to your site is a serious investment; william/canalytics helps make the most of this investment by developing targeted landing pages that increase your conversion rates. Website Optimizer provides the possibility of A-B Split or multivariate testing of specific pages on your website to determine the winning combination and increase conversions. Once experiments have been executed and data has been collected, our optimization experts will provide you with clear actionable items to optimize your website and increase your ROI.

Website Optimizer offers you the opportunity to monetize your customer feedback and improve your company's online performance.

Additional Information - Website Optimization :

To obtain additional information on the Website Optimization services, do not hesitate to contact w.illi.am/canalytics by email « canalytics@w.illi.am » or by phone 1-877-876-9987.

case study

Client
StreamTheWorld

Date
April 2008

Objective
Optimizing the conversion rate of the online contact form

Target
Content and radio broadcasters

Solutions
Optimization expertise, strategic planning, marketing expertise, copywriting, design, programming

Value Added
Conversion rate of the form improved significantly as well as its quality and its targeting