Our expertise

w.illi.am/ services

 

Planners, usability experts, interactive designers, marketing advisors… all of these areas of expertise are represented in house to deliver an outstanding, innovative digital experience.

 

Our expertise

STRATEGIC CONSULTING

The client knows its industry; w.illi.am/ knows the digital world. Together they define a digital vision for the future from a multiplatform perspective, with return on investment firmly in mind. w.illi.am/'s experts immerse themselves in the reality of the target industry, its challenges, its structure and its business vision.

Services :

  • Digital strategy and planning we, mobile, tablet and Smart TV
  • Intranet strategy
  • Competitive analysis
  • Persona analysis
  • Information architecture
  • Content strategy
  • Functional analysis
  • Functionality matrices
  • Technology assessment

INTERACTIVE MARKETING

w.illi.am/ guides its clients in all their interactive marketing strategies. It establishes a privileged conversation with different audiences to create a real community around the client's brand. Plus its expertise in analytics and SEO/SEM ensures a return on investment.

Services :

  • Identification, measurement and influence map
  • Strategic and competitive monitoring
  • Strategic planning for social media
  • Guidance, implementation and training in social media
  • Governance of social media
  • Enterprise 2.0 strategies
  • Community engagement
  • Community management
  • Web, SEO, SEM and SMO analytics
  • Content optimization
  • AdWords campaigns
  • Training in analytics, SEO and social media

DESIGN AND USER EXPERIENCE

Where creativity meets user experience

Our design team of art directors, interaction designers and usability experts work together to create market leading experiences for your brand. This involves understanding context, developing insight, exploring and defining opportunities, setting strategy, communicating vision, creating tangible expressions of the design, testing and refining interactions and helping your business go to market. All of this is done using a human-centred approach.

Ergonomics and User Experience department services :

  • Definition of advanced persona
  • User testing
  • User research (mental model analysis, surveys)
  • Ergonomic benchmarking
  • Ergonomic audits
  • Information architecture optimization
  • User task and process analysis
  • Wireframes and prototypes

Creative department services :

  • Brand and positioning strategy
  • Visual identity
  • Logo creation
  • Graphic guidelines
  • Dashboard / Storyboarding
  • Beta testing
  • Branding
  • Multiplatform creation and design
  • Persuasive web copywriting
  • Video production

TECHNOLOGY DEVELOPMENT

Using agnostic and multiplatform technology (web, mobile, social networks and IPTV), w.illi.am/'s experts are above all advisors. They consider each technology to find the right tools for the best experience that reflects the client's objectives. Their strong emphasis on R&D allows them to propose innovative and creative solutions. w.illi.am/'s mission of guidance can extend to placing one or more team members at a company to train personnel or implement operational processes.

Services :

Development

  • PHP, .Net, Java, C++
  • Mobile applications for iPad, iPhone, Android, Samrt TV
  • Integration of HTML5, JavaScript, CSS3 and Social network APIs
  • Integration of open-source solutions (free software)
  • CMS implementation with strong expertise in Adobe CQ5, SharePoint, Django

Quality assurance

  • Test scenarios
  • Load testing

Infrastructure (hosting)

  • Cloud hosting
  • Dedicated hosting

PROJECT MANAGEMENT AND OPERATIONS

Project management is w.illi.am/'s quiet strength, its objective: successful execution.

w.illi.am/ uses its unrivalled experience to guide clients through their projects. Getting the right experts involved at the right time ensures that things go smoothly.

Services :

  • Project planning and scheduling
  • Project scoping
  • Budget allocation
  • Resource allocation
  • Risk assessment and contingency plans