Montreal, October 2013 – The digital consulting, marketing and development firm w.illi.am/ has been chosen by natural products and health advice retailer Le Naturiste to develop its e-commerce site.
“We have a silent partner at our side to help us make all sorts of decisions,” says Mélanie Kau, Co-president of Le Naturiste. “Unfortunately, that partner, the customer, is not always considered in the process. w.illi.am/ impressed us from day one with its concern for a polished, complete and natural customer experience. The user is central to its methodology and advice. What is really impressive is the ability of its experts to observe, listen and put everything they have into a project to make our clients their clients.”
Developed using responsive design and Magento Enterprise IT solution,* the future Le Naturiste website is part of a more global strategy to reposition the health product brand and will be launched in fall 2013.
“From our beginnings, our team of experts has dedicated itself to an unprecedented effort to analyze, understand and tease out the needs of consumers and users,” says Matyas Gabor, Vice-President of Excellence Marketing. “Our focus? Facilitating and enriching the customer experience. The consumer and the brand’s business needs come first! Our job is to understand the route the customer takes and identify how we can enrich that experience using digital technology. Le Naturiste is letting us take our thinking further, right down to in-store research.”
The web platform will meet five main objectives:
• Offering a high-performance e-commerce platform that meets the needs of current and future clients
• Enriching the brand’s multichannel experience
• Establishing and capitalizing on the company’s new brand image
• Informing and educating clients about products
• Optimizing positioning through better search engine optimization
The new Le Naturiste website will be a natural extension of the customer’s in-store experience. It will stock all the products sold on the shelves and guide users through their pre-shopping or online shopping experience with personalized functionality, such as intuitive recommendations based on their profile, targeted advice, automated follow-ups and geolocation.
The Le Naturiste website is meant to be a go-to site and a guide in the search for useful information about natural and health products.
For this site redesign with an integrated e-commerce application, w.illi.am/ will draw on all of its expertise, from business analysis to research and user experience.
*The Magento system has been adopted by 150,000 online retailers, from small businesses to large multinationals, such as Toms and Samsung.
Experts at w.illi.am/ today unveiled the company’s very first connected object prototype, driven by Near Field Communication (NFC) technology in partnership with Alto Design. Together, the companies have designed an innovative product for Céragrès, a Quebec ceramic tile retailer.
“In an effort to enhance and further the customer experience for Céragrès’ clients, we’ve worked on the technological evolution of their product in an effort to best respond to customer needs,” said Damien Lefebvre, co-president of w.illi.am/.
The intelligent tile is a product that perfectly melds modern design with technology. It allows for the integration of digital functionality in a traditional material. Developed to enrich the ceramic tile shopping experience naturally, the intelligent tile is slated to become an element of the experience in Céragrès’ 60 stores. Using Near Field Communication Technology, the chip, embedded in the ceramic tile, sends customers information directly about products in the shop.
“For us, this prototype is the continuation of work we began with w.illi.am in 2012. Following the research and development of our new web site, we explored new avenues of digital innovation that would aid us in creating new interactions with clients. The idea of a ceramic tile has proved interesting, particularly in the context of our shops and for upcoming tradeshows,” explained Louise D’Amours, Céragrès Director of Communications and Marketing.
Although the project is currently in the prototype stage, it could quickly find applications beyond Céragrès. w.illi.am/ envisions multiple contexts for intelligent tile use, including hotels and high end boutiques. By simply scanning a tile in a hotel using a mobile device such as a cell phone, customers could be transmitted useful information such as hotel services, wireless network info or the restaurant menu.
In order to design the most sophisticated project possible, w.illi.am collaborated with industrial design company Alto Design. The two companies have partnered to work together on several other research and development projects. “The important thing was to create a tangible product that is useful, but not intrusive,” explained Patrick Mainville, Vice President of Design at Alto Design.
Further tests are being carried out to embed a chip that responds well to various technical considerations such as resistance to water and grout, while maintaining a sleek appearance. The chip, encapsulated in a thin polycarbonate film, is contained in an aluminum insert that fits neatly between tiles in a visually elegant display.
Testing will be carried out in the next few months before taking the product to the market.
Montreal, August 28 – After three years of close collaboration on a major analysis and technology development project, the experts at w.illi.am/ are pleased to announce the launch of the new corporate website Bombardier.com, the evolution of mobility.
“The launch of Bombardier.com is the end result of extensive teamwork since 2009,” say Annie Levesque and Damien Lefebvre, Co-presidents of w.illi.am/. “As a digital consulting and development firm, it’s a privilege to have helped Bombardier redefine its digital assets. Our greatest strength was definitely the ability of our two teams to deliver an ambitious and more intelligent digital product, which achieves the project’s objectives.”
Developed using the Adobe CQ5 Experience Manager, Bombardier.com is a redesign of a complex corporate site, a redesign that is in line with the strategic vision of the brand’s new ecosystem internationally. It includes:
The Adobe CQ5 CMS was chosen to resolve major issues such as standardizing the brand promise worldwide. The tool comprises multiple modules for centralizing digital assets on a single platform and managing and syndicating multisite and multilingual content.
w.illi.am/, the official business partner for the implementation of the Adobe CQ suite in Canada, guided Bombardier through the different phases of consulting:
“w.illi.am/’s work over the past three years was flawless, and their methodology allowed us to deliver the project on time, on budget and in line with business requirements identified by Bombardier stakeholders,” says Jean-François Deschênes, Director of Web Strategy and HRIS.
Les crédits :
The third edition of Printemps w.illi.am/ took place under sunny skies – incredible but true – on June 12. This festive evening that brought together more than 200 W/ clients and partners was a big hit!
As soon as guests were through the door, they were greeted by Passbook technology, a promising application for centralizing and managing loyalty cards, train and plane tickets and tickets for concerts and other events. The w.illi.am/ experience continued with the W/ signature cocktail made with vodka and melon liqueur, for an electrifyingly green result, an effect that was echoed in the lighting specially designed for the event. The energizing ambiance was universal: from the music to the cocktails and the discussions. It just shows that it’s true what they say about spring: it’s invigorating…
The high point of the evening was exploring nooks in the office and discovering digital works created by w.illi.am/ employees. The iterative exhibition, Dans les murs de W/ - Exposants 6, reflects the team’s technological expertise and the scope of its creativity. It was a voyage to the heart of the W/ identity.
Weren’t able to attend? Experience the Printemps W/ and Exposants 6 on Facebook. This wonderful event was one in a series that has become a tradition at w.illi.am/, so we look forward to seeing you next year for the fourth edition.
w.illi.am/, as an experiential partner to C2-MTL, will share its views on digital and business innovation.
To demystify this new reality, the UX research and design experts at w.illi.am/ are pleased to offer a one-hour hands-on workshop about this business transformation in the form of a co-creation exercise for groups of four
When ? May 23rd, 2013
Where? Workshops zone and lounge
> I WANT TO GET THIS WORKSHOP IN MY COMPANY
Anastasia Simitsis - Director, User Experience
Anastasia Simitsis has over 12 years of experience in the web, having played a variety of roles in digital experience design. Fascinated by consumer behaviour, persuasive design and cognitive ergonomics, Anastasia has made her mark as an expert, conference speaker and trainer on user experience.
Charles Colby - Consultant, Research and User Experience
À travers plusieurs méthodologies, Charles aide divers clients à identifier des opportunités pour l’innovation de produits, services, processus et modèle d’affaires. Il apporte tout son savoir et sa multidisciplinarité pour mener à bien les projets de l’équipe et les recherches en innovation et design qu’il entreprend.
Workshop W/: How can digital drive business innovation
In what we believe?
Charles uses a number of methodologies to help clients identify opportunities for product, service, process and business model innovations. Charles works hard to make the consumer experience the focal point of his projects. His unusual educational and professional background makes him a key player on the w.illi.am/ UX team. He uses his knowledge and multidisciplinary approach to successfully complete the team’s projects along with research in innovation and design.
What you will learn?
This brainstorming and ideation workshop will give C2-MTL participants the chance to:
> I WANT TO GET THIS WORKSHOP IN MY COMPANY
Après un processus d’appel d’offres, w.illi.am/ remporte un nouveau mandat de refonte de site pour la Direction de la gestion et de la disposition des biens (DGDB) du Gouvernement du Québec, une unité satellite du Centre de Services Partagés. Cette nouvelle acquisition confirme la position de la firme comme accompagnateur des organisations gouvernementales dans leur transformation numérique.
« Nous tenons à remercier la Direction de la gestion et de la disposition des biens de nous avoir confié ce mandat d’envergure et de nous faire confiance dans l’innovation de leurs actifs numériques » soulignent Annie Levesque et Damien Lefebvre, co-présidents de w.illi.am/.
Le mandat obtenu par l’équipe interdisciplinaire de w.illi.am/ est une refonte complète de la plateforme numérique d’échanges et de mises à disposition de biens détenus par le Gouvernement du Québec. Auparavant uniquement informationnelle, cette plateforme sera désormais transactionnelle permettant entre autres la recherche intuitive de biens, la gestion d’encans, l’accès à un compte privilégié et l’achat en ligne.
Cette nouvelle plateforme s’adressera principalement aux ministères, organismes assujettis, municipalités, sociétés d’état, citoyens et entreprises.
« C’est encore un grand moment de l’année 2013 pour notre équipe! » explique Matyas Gabor, Vice-président Marketing Excellence de la firme. « J’y vois 3 éléments majeurs. Moins d’un mois après le lancement du Centre d’Expertise en Logiciel Libre (CELL) du gouvernement, w.illi.am/ est mandaté pour développer une plateforme transactionnelle en OpenSource pour la DGDB, soit une réelle mise en application de leur nouvelle direction. Notre ouverture sur le marché de Québec est en soi un nouveau moment clé. Et finalement, j’y vois une confirmation du positionnement de w.illi.am/ dans son expertise de l’accompagnement gouvernemental » conclût-il.
Prévu pour le début d’année 2014, ce projet numérique marque un tournant dans l’histoire de w.illi.am/ qui prend de l’expansion dans la région de Québec auprès des institutions publiques.
À propose de la DGDB
La Direction de la gestion et de la disposition (DGDB) est l'unité du Centre de services partagés du Québec (CSPQ) qui est responsable de la disposition des biens excédentaires qui sont déclarés par les ministères et les organismes publics, parapublics et municipaux. À la demande du Directeur des poursuites criminelles et pénales, elle effectue également la gestion et la disposition des biens issus de la criminalité. De plus, Revenu Québec lui a confié le mandat de la prise d'inventaire de biens et de la disposition des biens provenant de successions non réclamées. La DGDB vend tout type de biens (véhicules, camions, souffleuses, outils, meubles, matériel électrique, électronique, des bijoux, des collections d'argent, de timbres, des oeuvres d'art.). Les gestionnaires des biens choisissent toujours le meilleur mode pour vendre un bien, soit par encan public (au moins 7 encans majeurs de grande envergure annuellement) ou par appel d'offres public (plus de 300 appels d'offres publics publiés sur notre site internet).
For something new, fun and appealing, w.illi.am/ is offering a virtual tour of its offices to engage with its community using Street View technologies offered by Google Business Photos, and maybe even attract new talent and partners to the digital consulting and development firm in the process!
“w.illi.am/’s offices? They’re so much more than just offices. They’re where we live and where we experience moments that are important to each and every one of us,” says Matyas Gabor, vice-president of excellence marketing at w.illi.am/. “They are a place for developing projects, more specifically for understanding, analysis, creation and innovation. With the Google virtual tour, we want to allow the many talented people in the province and our customers to discover a space that is so important to us. And our whole team worked to create a unique experience in the form of a virtual riddle. So have fun!”
Google Business Photos can be used by and adapted for any type of business, from clothing boutiques to neighbourhood restaurants. It is a definite asset, because it allows businesses to differentiate themselves and have an impact on the user’s decision to visit the business and discover new destinations or places to shop. It can also increase the pool of potential customers by projecting a positive image of the company.
Using the Google search engine, Internet users will enjoy a 360-degree panoramic tour of w.illi.am/’s offices in the heart of Montreal’s Quartier des spectacles and get a feel for the atmosphere on a Friday afternoon at work. To take the tour further, the firm’s digital marketing and user experience experts gamified it, making it possible to engage with visitors on the company’s social networks.
View Larger Map
The customer benefits of this new Google solution
Better index your business and attract new clienteles
Improve the user and end customer experience
Our Google-accredited photographer: Adib Nachabé
Interested in attending an upcoming event? Contact firstname.lastname@example.org
Active in many industry events again this fall, the w.illi.am/ team hopes to see you at one of them for a chat about the digital world. Here is a whirlwind tour of our upcoming activities, every last one worth attending for a chance to talk about the latest trends.
Tout le Monde UX in Quebec - June 6
The topic will be anounced soon. Stay tuned
W/ Spring celebration! - June 19
On Wednesday, May 29, we’ll be celebrating the Printemps w.illi.am/! Once again this year, this is a chance to have some fun and catch up with employees, clients and partners. Want to be part of it? Reserve your spot
An international event on creativity and innovation in business, C2-MTL reinvents the concept of the business conference by stimulating participants through presentations and workshops as well as through multimedia experiences, exhibitions, conceptual spaces and activities of all types. The experts at w.illi.am/ will offer three one-hour workshops on business transformation.
Librarian: Multifaceted Professional
ACBD Conference - May 6
Websites today feature complex technologies, but are they ergonomic? Not necessarily, or at least that’s what a number of studies have found, showing that many sites, particularly those that contain information for the public, do not make it easy for users to find what they need. Damien and Anastasia will explain the benefits of user testing to optimize websites and offer a value-added user experience. Find out more
Boomerang Conference - April 11
The Boomerang conference, a major gathering focusing on the web, and interactive and new technologiesThe experts at w.illi.am/ attended this web event that brought together close to 600 people at the Palais des Congrès de Montréal. Sessions, booths, master classes, consultations with experts… it was a busy day, in a studious and relaxed atmosphere! Get a peek behind the scenes.
Field research for innovation and design
Tout le Monde UX in Montreal - April 11
To offer users a rich experience, you need to get them involved in the design process, but just how do you go about it? User tests are a great way to help improve a product, but what about pre-design studies? The sixth edition of TLMUX looked at the practice of field research, which, through interviews and observations, provides a better understanding of consumers. Did you miss it? Watch the recorded video (in French)
Digital Creation in The Age of Social Networks
e-artsup Paris conference - April 4
La stratégie de marketing expérientiel présentée par w.illi.am/ dans le cadre de la conférence OFF2013 initiée par Infopresse a retenu l’attention des membres du jury des Numix 2013 pour la catégorie corporative – production événementielle.
L’expérience OFF2013 imaginée et produite par la firme de conseil, marketing et développement numérique conjuguait le triangle d’or numérique : mobilité – technologies sans contact – social dont le but escompté était l’enrichissement de l’expérience participant/utilisateur dans le cadre d’un événement traditionnel.
L’évènement Numix rend hommage aux agences et aux maisons de productions qui ont su rayonner et innover au cours de l’année par leurs réalisations numériques. Les grands gagnants seront annoncés le 9 mai au Club Soda lors du Gala Numix. Cette année, 6 catégories seront représentées.
Pour plus d’information sur le projet OFF2013 : Explication de l’expérience
Montreal, April 4th 2013 – Following a request for proposals, the digital consulting, marketing and development firm w.illi.am/ has been selected by the Quebec government lottery corporation for a digital support mandate.
“As a digital firm, we are pleased to be able to provide concrete, lasting solutions to a large organization like Loto-Québec, which is a leader in the transition toward a more digital offer,” say Damien Lefebvre and Annie Levesque, co-presidents at w.illi.am/.
“Loto-Québec has a complex digital ecosystem with a corporate site, product sites and subsidiary sites, which requires keen understanding and analysis,” says Matyas Gabor, the firm’s vice-president of excellence marketing. “I am proud that the experts at w.illi.am/ were chosen for this significant challenge and to add value to this major organization’s user experience.”
w.illi.am/ was awarded the mandate to support Loto-Québec teams in a strategy to optimize the company’s digital assets. Most of the areas of expertise at w.illi.am/ will be involved in this process over a two-year period. These areas are digital strategic consulting, technology consulting, user experience consulting and ergonomic optimization. Find out more
w.illi.am/ has a service offer specially designed for the government, public and parapublic sector.
After an analysis of the responses to Hydro-Québec’s request for proposals to design and develop its websites, for the second time the experts at w.illi.am/ have won the mandate for digital consulting, support and development, this time for 2013-2015, from the world leader in renewable energy, along with the agency Nurun.
w.illi.am/ has been awarded a major mandate, the objective of which is to improve the positioning of services for Hydro-Québec customers, to make information and services available on all digital platforms (computer, tablet, mobile), and to give the organization’s messages greater impact.
“Our major organizations care about transforming our environments, they understand that paradigms are undergoing major change, and they are implementing these transformations responsibly within their structure,” say Annie Levesque and Damien Lefebvre, w.illi.am/’s co-presidents. “We are very proud that our team can once again support Hydro-Québec in this important mandate.”
“Supporting the energy leader in its digital redesign is a privilege for the experts at w.illi.am/,” says Mike De Luca, the firm’s vice-president of consulting. “Large organizations today face major challenges moving from a more traditional communication model to a model based on interaction with the public. w.illi.am/ is proud to support them in this change.”
w.illi.am/ will provide a large majority of its services: strategic analysis and consulting, user research and experience, creation and design, technology consulting and production.
w.illi.am/ deploys the power of digital technology at OFF 2013 with a mobile, connected experience
For the second year running, the digital consulting, marketing and development firm w.illi.am/ is the exclusive partner for OFF 2013, a conference initiated by Éditions Infopresse. Taking place at the Society for Arts and Technology on February 28, OFF 2013 is a day of inspiring content featuring renowned speakers and thinkers. This year, the conference will reveal the new powers of companies today, including introversion, creative madness and mathematics.
For Damien Lefebvre, co-president of w.illi.am/ and OFF 2013 presenter, this event that is all about business innovation is in line with the firm’s vision and mission. "Companies, whether small businesses or major corporations, have no choice but to rethink their vision and business model, because every industry is going through profound change, such as the arrival of new technologies and generations in the workplace,” he says. “The idea that knowledge is power no longer applies, as it did in the days of Taylorism, because today knowledge is available to everyone. Power is in the hands of companies that know how to stimulate creativity within their organizations to innovate and take advantage of this important digital transformation.”
Digital power harnessed by the experts at w.illi.am/
To harness the power of digital technology during OFF 2013, the experts at w.illi.am/ have developed a 360-degree strategy that includes contactless technology, mobility and social media deployment, the goal of which is to empower participants by facilitating their access to the site, content and other guests.
Digital technology is a new avenue for innovation, one that has not been widely explored in Quebec as part of experiential marketing strategies. “Engaging consumers in a rich experience around the brand through digital innovation is what matters now,” says Matyas Gabor, vice-president, excellence marketing, at w.illi.am/. “Our experts design multiplatform experiences that create true engagement by activating all the key moments of the consumer experience. So for us, OFF 2013 is the ideal playground for demonstrating this vision through strategic creation.”
Official launch of the Avenue 65 app, developed by w.illi.am/, for easy restaurant reservations and mouth-watering promotions!
Montreal, February 6, 2013 –Just in time for Valentine’s Day, the Avenue 65 team and w.illi.am/ are pleased to announce the official release of the Avenue 65 iPhone app, a goldmine for reservations and exclusive offers for Montreal restaurants.
This app simplifies the experience of foodies by allowing them to use their smartphone to choose a restaurant where they want to eat, taking advantage of promotions when applicable. With just one click, the reservation is made at one of Montreal’s fine dining establishments.
“Our application is the most efficient way to find a table at a nearby restaurant and make a reservation with just a few clicks,” says Jean-David Bégin, the founder of Avenue 65. "You avoid voicemail, the confirmation is instantaneous and you can take advantage of special offers. It’s great for restaurant owners too, because they can offer better customer service and improve their efficiency.”
“Avenue 65 allows us to attract a clientele that is into new technology and to offer customers a quick, easy way to make reservations,” says Martin Juneau, co-owner of Montreal’s Pastaga vins nature. “Plus, Avenue 65 helps us manage reservations more efficiently.”
Some of the app’s benefits:
“The user experience is smooth because it reflects the mobile world,” Damien Lefebvre co-president of w.illi.am/, explains. “No more long discussions about “Where are we going tonight?” Just open the Avenue 65 app to find a table, and just like that, it’s “See you at the restaurant!”
Les crédits / Équipe w.illi.am/
About Avenue 65
Avenue 65 offers a web and mobile reservation service for some 100 restaurants in Montreal. In addition to making reservations, Avenue 65 users enjoy discounts and exclusive offers with certain restaurants when they reserve during off-peak hours. For more information, visit: www.avenue65.com
discover on the blog