VALTECH COMPLETES ACQUISITION OF THE CANADIAN DIGITAL AGENCY W.ILLI.AM/
Acceleration of the group’s expansion in North America and strengthening of the Internet-of-Things Center of Excellence
July 8th - Paris (France) and Montreal (Canada), 8 July 2015 – Valtech SE [Euronext Paris: FR0011505163 - LTE], the first independent European agency in digital and technology marketing, today announced the acquisition of the Canadian company w.illi.am/.
Created in 2008, w.illi.am/ has become, in just a few years, a leading digital agency in Montreal, a North American city at the forefront of creativity and technology, and will become Valtech’s hub in Canada.
w.illi.am/ assists large companies in their digital transformation with a consumer-centric approach, by building extremely advanced and innovative digital experiences. w.illi.am/ is a true leader in the field of immersive experiences and the design of connected objects, through a unique combination of creativity, strategy and technology.
w.illi.am/’s clients include leading companies such as Bombardier, Mary Kay, Yellow Pages, as well as several Canadian companies from various sectors such as media, telecommunications, finance and retail.
With 60 digital experts, w.illi.am/ achieved a turnover of CAD 6.1 million (€ 4.4 million) in 2014. The operation, entirely financed in cash, is accretive to Valtech and will be consolidated in the Group’s statements from July 1, 2015.
Annie Levesque and Damien Lefebvre, Co-presidents of w.illi.am/, will lead Valtech’s office in Canada. The Canadian headquarters will remain at Montreal.
«We are extremely excited to welcome w.illi.am/’s teams to Valtech and the prospects that are opening up to us in the Canadian market. With this acquisition, Valtech increases its leadership in digital marketing solutions and also strengthens its presence in North America, as announced in its strategic Rocket plan. In addition, the renowned expertise of w.illi.am/ in the field of the ‘Internet of Things’ perfectly complements Valtech’s initiatives in this field, especially in our Northern European subsidiaries », said Sebastian Lombardo, Valtech’s CEO.«w.illi.am/ is a treasure trove of talent and specialized expertise! The quality of services offered by the w.illi.am/ teams is quite impressive. Just as exciting is the enthusiasm shown by marketing directors who have been increasingly demanding exactly these types of capabilities to bring their brands fully up to speed in this rapidly accelerating and competitive landscape. Furthermore it’s a great addition to our North American operations» said Olivier Padiou, Valtech’s COO.
«This is a great day for our team and our clients. We are now part of a growing family, starting a new chapter in North America. The deal is natural since we all share the same values and the same vision on digital: a world that is connected and user-centric using seamless technologies », said Damien Lefebvre, co-president of w.illi.am/. «We always wanted to ensure that our clients benefit from new integrated capabilities, and now it’s real. We are excited to expand our digital expertise to better serve our customers, in addition to offering our employees new career opportunities worldwide », explained Annie Levesque, co-president of w.illi.am/. « The future of w.illi.am/ Valtech Canada is such an exciting next step for us and we are personally committed to its success », concluded Annie Levesque and Damien Lefebvre.
Valtech [Euronext Paris : FR0011505163 - LTE] is a digital marketing firm, pioneer in technologies with a presence in ten countries (France, USA, UK, Germany, Sweden, Switzerland, Denmark, India, Australia, Singapore) and 1,600 employees. As a full-service digital agency, Valtech brings value to its customers at all aspects of their digital activities: Strategy consulting, service design, technology services, and optimization of business-critical digital platforms for multichannel e-commerce and marketing. With its renowned commitment to innovation and agility, Valtech helps brands to develop and grow their business across their digital touch points while optimizing time-to-market and return on investment
Thursday, June 18, 2015, Montreal – The digital experience agency, w.illi.am/, launched its first virtual reality prototype designed for high-end appliance maker Thermador Canada at the Montreal International Design Show. The experience developed from 360-degree stereoscopic and 3D technology is a first in Quebec in the retail industry.
“We got on board 200% with Thermador Canada for this adventure,” said Damien Lefebvre, Co-president of w.illi.am/. “Few brands have made this move, and none have in Canada. Our customer had the vision to take on this challenge with us. This approach to getting consumers to interact with the appliance at the shopping stage is fantastic for winning over future buyers. Virtual reality is a perfect fit with the DNA of the Thermador brand and products because of its innovative character.”
Lasting two minutes each, the three virtual reality videos feature chefs Daren Bergeron and Nico Lacino offering a cooking demonstration. They present three flagship products from the Thermador brand: the Freedom gas induction cooktop, the Pro Grand steam range with grill and the Professional series steam oven. It is a total immersion for the spectator who is plunged into a new dimension, thanks to Zeiss VR One glasses.
The prototype will also be presented at the Canadian Furniture Show in Toronto in June and partner retailers will offer customers a chance to try the experience in store.
“It was a pleasure to work closely with w.illi.am/ on this technology project,” said Patrick Henir, Regional Director of Marketing for BSH Home Appliances Ltd. “The Thermador brand is characterized by a desire to innovate and offer a cooking experience that is beyond what people normally expect. So it was completely natural to offer customers dynamic demonstrations that would show them the unique features of the Thermador brand
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