w.illi.am/ est heureux de participer à la conférence "Le Saint-Laurent : Notre fleuve vivant" qui aura lieu le 17 mai prochain à la Maison du Développement Durable.
Organisée par la Fondation Suzuki dans le cadre de la campagne de sensibilisation pour la protection du patrimoine naturel des eaux douces, cet événement présentera notamment les liens qui existent entre le fleuve Saint-Laurent, notre histoire, notre culture et notre développement socioéconomique.
Pour l'occasion, l'équipe w.illi.am/ a mis sur pied une application iPhone pour favoriser et adopter des gestes bleus. Son dévoilement se fera sur place.
Pour plus de détails sur l'événement
Visitez la Fondation Suzuki
Rejoindre l'événement Facebook
Jeudi 17 mai, de 12h00 à 13h30
Maison du Développement Durable
50, rue Sainte-Catherine Ouest, salle Clark
Zeste app downloaded over 10,000 times in just three weeks! w.illi.am/ is proud to have cooked up the first French-language mobile recipe application in Canada.
Montreal, April 18, 2012 – w.illi.am/ is pleased to announce the 10,000th download of the Zeste app, which has ranked third among new applications in the App Store’s Lifestyle category since its release on March 22nd. The application has been downloaded on average 500 times a day; 37,248 recipe pages have been consulted, and subscriptions to MonZeste have increased 20% since the app’s launch. These numbers are promising because the application is meant primarily for French-speaking Canadian and Québec foodies who are part of the Zeste community.
A great tool for the kitchen when you need a little inspiration
Practical and user friendly, the Zeste app is a fun tool that extends the digital experience of the cable TV channel by offering a bank of 2,000 recipes from Zeste.tv chefs and hosts. With its integrated search function and preference settings in the MonZeste personal account, it is easy for subscribers to choose recipes based on what they are in the mood for, preparation time and the number of people being served. Plus the Zeste app lets them generate a grocery list, share their culinary creations on Twitter and Facebook, consult their favourite shows and receive reminders 30 minutes before their favourite shows start.
An artful mix of ingredients and digital expertise
The Zeste app was dreamed up and developed at w.illi.am/ in just eight short weeks, working with the Zeste team and a group of eight experts – business analysts, interactive designers, user experience specialists and mobile application designers and developers. Development was done using an iterative methodology (the agile method, for those in the know), prioritizing three blocks of functionality: the recipes (recipe list and details, search tool); illustrations (visuals, icons, photo filters); and the list of shows (list and details of shows, notifications). All this was accomplished placing the needs of Zeste and the user experience at the heart of the development process.
“The digital ecosystems we are creating today around brands of clients like ZESTE have to be integrated and multiplatform,” said Matyas Gabor, Vice-President of Consulting at w.illi.am/. “The Zeste app is an intelligent example of a unique mobile experience that is perfectly integrated with the website to reflect the needs of consumers at different points in their lives.”
The production team:
Client:
Zeste Diffusion Inc.
Head to the kitchen, and download version 1.01 of the Zeste app. This application is compatible with iPad, iPhone and iPod, is rated 4+ and has received some 30 positive comments. 
About w.illi.am/
w.illi.am/ offers digital consulting, development and implementation services. Known for its expertise in enriching the user experience, the firm has also developed extensive expertise in multiplatform digital marketing solutions and in analyzing and optimizing websites. Its ability to develop solutions that meet customer needs and its interdisciplinary approach help it deliver guidance that is second to none.
About Zeste
The only French-language Québec TV channel dedicated to great food, Zeste features shows that explore a variety of themes such as everyday cooking, culinary competitions and gourmet adventures and discoveries. February 2011 saw the launch of the print complement to the Zeste experience, which the audience had been calling for. Zeste magazine offers an exclusive look at the exciting world of cooking and its delicious applications in our daily lives, with original content and a look that is up to the Groupe Serdy’s well-known standards of excellence. Since March 2012, the Zeste experience has been available as an iPhone app.
-30-
For more information:
Matyas Gabor, Vice-President, Consulting
w.illi.am/
514-448-4035, ext. 623
matyas.gabor@w.illi.am
Audrey Schelling, Director of Communications and Marketing Manager
Groupe Serdy
450-672-0052, ext. 301
aschelling@groupeserdy.com
w.illi.am/ will soon launch its 5@7 series. The first in this extended series will address smart TV technology, with a fun and experimental introduction to smart TV.
Guests will circulate between three workshops at the event, with a glass of wine and a bite to eat in hand. They will get to know the new technologies that result when two indispensable media come together: the good old boob tube and the Internet.
w.illi.am/’s After Work series will give partners and customers an inside look at new trends in digital projects and a chance to talk to experts and users about technological innovations and best practices in a constantly changing environment.
w.illi.am/ is pioneering research and development in Montreal for digital experiences using near field communication (NFC) technology..
Using the NFC chip in the Campus Infopresse catalogue positions w.illi.am/ at the forefront of contactless data communication technologies. When readers scan the chip, they can watch additional video related to the e-commerce session by Damien Lefebvre, co-president of the consulting and development firm.
“This technological innovation is something of a revolution,” Damien Lefebvre says. “It will generate buzz and soon transform how we pay and acquire information instantaneously and effortlessly. Its possibilities are endless!”
This minimalist chip also creates immediate interaction between the reader and the content, extending the experience from print to the digital sphere. The immediacy and automatic nature of its use make NFC an unrivalled facilitator of information transfer, ahead of the QR Code. Its contactless operation ensures secure data transmission. Rumours have it that the next iPhone should be NFC compatible, which suggests that this technology may be adopted rapidly.
“NFC has been used in logistics management for many years and has become a powerful communication tool for optimizing day-to-day contact with technologies to increase their utility,” Mr. Lefebvre said. “This solution is perfectly in line with the w.illi.am/’s corporate culture, which promotes innovation through different digital platforms.”
The consulting firm is already planning to use the technology to meet its customers’ business needs by offering ever more integrated digital marketing strategies.
For W/, innovating ?in the design of multi-platform digital applications ? is above all a mindset: co-creation. What sets the firm apart is how it has implemented this approach with its clients and partners, and also within its own team. Using this approach to dynamic idea development, the interdisciplinary experts at w.illi.am/ bring ambitious projects to life. Pooling knowledge breathes creativity into projects, putting challenges and opportunities into perspective to choose the most appropriate strategic, ergonomic, technological and visual solutions.
Within w.illi.am/’s walls, innovation is part of the everyday and takes place in its experimental R&D labs. These include:
According to Damien Lefebvre, w.illi.am/’s Co-president, mobility offers clear prospects for the company’s growth. It gives its portfolio of services added value and drives the mobile teams to push even harder to innovate in their solutions: “A company can transform its business model through mobility. For example, HMV should have thought of the Shazam business model; every business has a Shazam inside it.”
Innovation is part of w.illi.am/’s DNA
2011 was a good year for w.illi.am/!
On November 15, w.illi.am/ celebrated its third anniversary at the Society for Arts and Technology [SAT], a mecca for digital creativity in Quebec. w.illi.am/ is the first company in the industry to organize an event at the SATosphère, the brand new immersive digital theatre with 360-degree panoramic projections and 3D spatialized sound, which places visitors at the centre of the experience.
It was also the first time that w.illi.am/ celebrated an anniversary outside its own walls. With average growth of 23.2% since its inception, the firm wanted to offer its heartfelt thanks to everyone who made that growth possible, with a unique, memorable evening that incorporated many different uses of new technology (mobile, tablets, social media).
Today, w.illi.am/ partners with five of Canada’s largest companies, and it has launched into new partnerships with Investissement Québec, Infopresse, Saputo, Hydro-Québec, Cascades and Mary Kay, not to mention cutting-edge mandates such as PT6Nation.com for P&WC and rse.bombardier.com.
Damien Lefebvre and Annie Levesque were promoted to Co-presidents of w.illi.am/ and Mike De Luca and Matyas Gabor both became Vice-president, Consulting. These appointments have strengthened the team, thanks in part to a number of new directors working in their fields of expertise and some 20 talented new team members throughout the company.
To help the w.illi.am/ family sail smoothly through this adventure, office space was expanded by 25%, and w.illi.am/ brought on board Chantal Riendeau (formerly of Nurun), its first Director of Human Resources. Her role is to consolidate, develop and put in place strategies for attracting, managing and retaining talent in an equitable, stimulating setting conducive to professional fulfillment.
Chantal Riendeau (formerly of Nurun) starting worked for web companies in Paris, London and Montreal in 1998 because she liked the industry’s openness, curiosity, entrepreneurial spirit and drive. “It’s an industry where you have to re-invent yourself every day,” she explains. During her thirteen years at Valtech and Nurun, Chantal helped build and maintain teams and took concrete action to help people grow in their professional environment.
w.illi.am/ needed someone who could put in place a complete human resources strategy, someone dynamic who would perpetuate its vision that people are what matters, while retaining the collaborative team spirit that is the glue that holds w.illi.am/’s experts together. “Acquiring and retaining experts is crucial to serving our clients effectively,” Annie Levesque, Co-president at w.illi.am/, says. “With her experience in the industry and her energy, I know that Chantal will become a key person in w.illi.am/’s growth.”
“My first meeting with Annie Levesque made my decision to join the team an easy one,” Chantal says. “We have the same values ? respect, integrity, transparency, equity ? and we have the same vision. Human resources is sort of like the United Nations of a company, and I felt that at w.illi.am/ I could put this credo, which is so important to me, into action.”
discover on the blog
