"w.illi.am/ developed a methodology that includes the comprehension of your market, your business objectives and the expectations of users regarding your Web assets."
Dominic Gignac,
Vice-president Technology
methodology
w.illi.am/ uses a rigorous and proven methodology that takes into account your clients’ requirements, your business model and the evolution of markets and technology.
w.illi.am/ places users (your clients) at the centre of decisions at every step along the way, from content definition to its organization and usability, design and technology choices.
Step 1: Define
Your Website should be an extension of your business goals and meet the needs of your customers.
Our tools:
- w.illi.am/sessions
- Marketing research and user testing
- Competitive and positioning analysis
- Web traffic analysis
- Persona development
- Strategic roadmaps
- Strategic plans
Step 2: Structure
Your Website should be intuitive, with easy-to-use interfaces and easy-to-find information.
Our tools:
- w.illi.am/sessions
- User testing
- Card sorting
- Information architecture
- Interactive wireframes
- System architecture
- Technical analysis
Step 3: Design
Your Website should be a visual reflection of your business strategy and strategic positioning.
Our tools:
- w.illi.am/sessions
- Creative briefing
- Creative brainstorming
- Moodboards, specific to personas
- Graphic design document
- Mock-ups
Step 4: Build
Your Website should be stable and perform effectively to offer your customers an experience that is worthy of your products and services.
Our tools:
- w.illi.am/sessions
- Definition of the hosting environment
- Technical analysis
- Integration
- Programming
- Quality assurance
Step 5: Measure and optimize
To deliver the greatest value, your Website should be reliable and under your complete control.
Our tools:
- Defining metrics for key performance indicators
- Implementing Web analysis tools
- System performance analysis
- Traffic analysis
- Optimization of key pages (forms, purchase processes, etc.)
- Usability assessment
- Nomenclature assessment
- User testing
- Rapid and iterative development and evaluation of prototypes
our experts
Eric/
"I am proud to work for a company that makes sure to deliver quality projects and meet client expectations."
François/
"Communication within the team is very strong, we meet regularly to review issues and identify solutions. "
René/
"For me, w.illi.am/ represents a multidisciplinary tour de force in the Web field."
