Une vidéo vaut plus de mille mots… mais nous aurions voulu en voir plus.
(n’oubliez pas de venir de célébrer le Jour des Médias Sociaux avec nous le 30 juin w.illi.am/blog/journee-mondial-des-medias-sociaux-mashable-meetup/ )
Articles pour le mot-clé ‘Video’
Salut à tous les amis de w.illi.am/. Notre équipe marketing s’est dit que pour ceux qui ne pouvaient venir il leur fallait un petit oeil de souris. N’hésitez pas à converser avec nous.
Waiting for Damien Lefebvre (Executive Vice-Président at w.illi.am/) who’s in NYC to buy the new iPad from Apple, the w.illi.am/’s digital marketing team choose for you the best video presenting the new phenomenon gadget.
In the next few days, we’ll do our best to present on this blog a w.illi.am/’s iPad review. Stay tuned folks!
Google is a constant source of criticism among the “technocracy” here at the conference. Last night’s dinner conversation remained critical of Google Books and how it will further Americanize the websphere. Europeans feel especially threatened by Google, as they “own” not only American, but also European online culture. I agree 100% that these are serious issues. To quote the first president Roosevelt (not to be confused with FDR) “Yes to big business… Yes to big government.”
Alas, day two of the conference was the source of discussion that kept me thinking about business culture and global culture – both very interesting topics. Here are some inspiring quotes and my thoughts for the day: (Quotes are not verbatim. My comments in italics.)
Online merchandising that inspires
“Whatever you are thinking, think BIGGER…culture, customer service, clothing….we didn’t spend much on Adwords…viral is the best thing to do, as well as building the customer experience online and offline.”
(Tony Hsieh, CEO, Zappos.com)
Quite amazing really, from 2001 to 2008, Zappos’ revenues grew from 0$ to 1 billion. They focus on selling a culture. Almost all their employees are on Twitter, and active on other social network sites. They are extremely focused on their HR department, and ensuring employees are a good fit. Hsieh says they have offered employees $2000 to quit after one week if they thought they had made a mistake. They have two interviews with employees: one classic interview, and one focused on assessing cultural fit. “We want people who will be able to share our culture… the definition of happiness is different for every person.”
His speech was very inspiring. I am motivated to take more time for HR and get better support for recruitment 
“Be there before the sale”…let users promote your product…you don’t have to sell directly…”
(Chris Brogan, President, New Marketing Labs, Author, Trust Agents)
I agree; instead of spending thousands of dollars on PPC and Cos, it’s better to make good use of social networks. PPC is to online advertising what traditional ads were a few years ago. Everyone is spending on it but most don’t take the time to optimize it. Costs are rising as agencies are growing – it’s time to react and use social networks instead.
Let them build it for us
In response to market demand and nuances of banking regulations in different countries, Paypal is opening up its payment system. “We need programmers all over the world to work on the development of whatever remains to be done, focused on our use cases…”
(Osama Bedier, Vice President of PayPal Platform and Emerging Technology)
Smart. Paypal is letting programmers outside Paypal develop with Paypal’s APIs to accomplish their goals. I was saying this to my customers just a few weeks ago: invest more money on an API program instead of developing new features that will only be used by a few people.
…let others innovate for you…
Real-world Counter-Culture
(Danah Boyd, Researcher at Microsoft Research New England, Fellow at Harvard University Berkman Center for Internet and Society)
Danah gave a brillant presentation. It was very likely my favorite one.
Danah Boyd does random word searches on Twitter to discover twittering outside her normal comfort zone. …from racist words on Twitter to youth video content… she looks at the power of visibility online, getting a true picture of the real world. Is it sometimes better to be stuck with televised network programming? Not a chance.
Grinda: ‘le retour du succès”
OLX is a new classified site, very popular locally… it focuses on the South-American and Russian markets. 10M$ revenues per year with ad sense only…”
(Fireside Chat with Fabrice Grinda, Co-CEO, OLX, Inc. and Loic Le Meur, Founder, Le Web)
Grinda says “Whatever you do, you have to be within the top 3 leading markets. This could include your local market, but its best to focus on your top three.” I agree but I also think you need to think outside the box…there are other markets besides the US and Europe. I remember UNYK in Quebec, they were number one in South-America! Finally, they were sold to Viadeo (in France).
Russia Roundtable: Emerging Markets: Focus on Russia
Moderated by Jennifer L. Schenker, Founder & Editor-in-Chief, Informilo.com
Sasha Galitsky, Almaz Capital Partners
Bernard Lukey, CEO, OZON.ru
Edward Shenderovich, Managing Director, Kite Ventures
Arkady Volozh, CEO, Yandex
Google is not a leader in Russia which is going to be the largest EU Internet market (Arkady Volozh, CEO, Yandex)
Amazon is not present at all in Russia and OZON has taken the lead (Bernard Lukey, CEO, OZON.ru)
The blogosphere is not as well set-up as it is in the west…it’s more kitchen conversation. (Edward Shenderovich, Managing Director, Kite Ventures)
There is more US investment in the US. (Sasha Galitsky, Almaz Capital Partners)
I often wonder how it will all play out in Russia. Just like in Quebec, language can protect the market – that is why Russian companies have a lot of success – but it doesn’t last forever…just think of the Berlin Wall… it came down long before we thought it would…
Have a good week-end.
damien
I’m truly enjoying myself listening and participating in the discussion at LeWeb09 in Paris this year. There’s a lot of mental energy here and my brain is certainly feeding on it.
API integration and predicting the next big social networking craze is keeping the debate going. As always, everyone wants to predict what we should expect as the next killer app and who will introduce it?
william is a company that keeps its clients on the cutting edge and integrates next-generation Web 2.0 assets. Being here discussing with the top thinkers in social networking is certainly jump-starting my ideas for the coming year. 2009 was a great year for us, with new departments, projects and clients, but 2010 is sure to be even more exciting, with all the new API’s we see on the horizon. There will be ever-more interesting tools to integrate and collaborations to make. It also makes me wonder who will by first in line to announce an IPO, signifying that the recession is behind us!
I’m gathering great food for thought, and there’s even better food to eat here in France. My mind and stomach are well satiated. Ah Paris! Some things should never change…
Here’s are a few pearls of wisdom and statements I’ve gathered from CEO’s, COO’s and thinkers from cutting edge technology companies from around the world. (Bear in mind they are not 100% verbatim). I have included my my immediate reactions to some of the key panelist statements. I hope to offer more insightful, lengthy thoughts after the conference.
ON SOCIAL NETWORKS: SURVIVAL OF THE FITTEST
“The battle for identity is not over. Myspace ID and Facebook Connect are great tools that are going to have tremendous success down the road”
… “Mark my words: Twitter is dead”
(Mike Jones, COO, MySpace)
Have I missed something?
Open Social is not dead but they don’t have that killer app to make it a success….they are going to stay behind the scene without it…. (Panelists)
“We can’t scale ourselves”… “Community Control is bullshit….the user is in control.” (Chris Pirillo Founder, Lockergnome)
I do agree… mostly… however, the user must be able to remove content!
“Twitter and Facebook will not be around forever”. (Chris Pirillo Founder, Lockergnome)
Of course not; from the Roman Empire to the communist regime….nothing lasts forever.
THE NEXT KILLER APP
LeWeb iPhone App: official web app for the conference.
I have to admit that the signature conference App “LeWeb App” is very useful. Just this morning I used it to get to the conference. No paper needed. Everything is included: Agenda, video, Tweets etc.…
Shazam: has more than 300 mobile carrier relationships in order to distribute (Andrew Fisher, CEO of Shazam).
Shazam is my favorite app, my pick for 2009. I think it’s one of the ones we’ve been waiting for.
Square: (demo by Jack Dorsey, the inventor of Twitter): To be launched in March 2010: After years of talking about it, we may finally be able to use our mobile phones as a payment device. You need to add a small gadget to your phone. Meant for personal and corporate use from garage sales to restaurants.
-I was not impressed by the demo, but it sounds like a great idea.
THE BOTTOM LINE
“Entrepreneur is a French word, we are Entrepreneur” (Marc Simoncini, Founder & CEO, MEETIC)
Okay, okay, sure, you are are entrepreneurs, but I would like to point out that Meetic is a carbon copy of Webseducation, a Quebec dating site that launched several years ago.
“Youtube is not a social network, we leverage social media. “There is no magic formula for revenues… always improve the way to present Ads…Few users have more than 1M$ in revenues.” (Chad Hurley, Co-Founder & CEO, YouTube)
There was also talk about whether Youtube will basically become an online movie rental shop. There is no clear answer, but that might very well be the direction they are moving in.
Summary of the Day: APIs are keys and Mobile platforms will be everywhere next year….
