There is quite a buzz at the eMetrics Summitin Washington, D.C. since Google Analytics™ just announced a new enterprise-class feature set that includes several enhancements such as: advanced segmentation, API, custom reports, richer data visualizations and integration with Google AdSense™.

Google Analytics is always compared to Omniture SiteCatalyst when it comes to customizing analytics reports and more specifically when it comes to traffic segmentation (among other features).This has been a part in which Omniture has had an edge in the past and where clients saw serious limitations in Google Analytics.

If you use Google AdSense on your website, you’ll be glad to learn that the enterprise class feature set will integrate your Google AdSense data into your Google Analytics account. This should translate into more in-depth analysis for you to increase your AdSense revenue.

Other features that are announced and that should give all web analysts much more flexibility and data analysis possibilities are access to the Google Analytics API as well as the new motion charts.Combining multi-dimensional analysis with Google Analytics usual user-friendly interface is definitely a feature that I want to see in action.

I’m very curious to try these new features, I’ll keep you posted as soon as the beta starts and we have the chance to play around with them. In the meantime, go to Google Analytic’s blog to read the full press release.