Hi everyone!

Last week, I was giving my very new conference during the last event produced by Radian6 in Boston.

That was for me an important day for a few reasons:

1. I think that we’ll have to recognize that we are fans of this Canadian company. We are very proud to have this beautiful start-up in Canada and that has just been bought by Salesforce.
2. With the announcement of Salesforce and the fact it was the first event organized by Radian6 after their amazing 24 last months story… it was an honor to be a speaker.
3. It is happening now! Yes really! The platforms, the tools, the technology, the critical mass, the habits, the business understanding  … everything is aligned to give us the opportunity to get a real ROI through the social and digital marketing strategies.
4. The new trend: 3.0… how to interpret, visualize and use (with real intelligence) the data generated by the use of the web and social media.

For those who could be interested, here is my presentation file for the conference I gave : From Web Monitoring to Data Driven Strategic Management.

My team and myself wanted to give an overview of our vision about this question. We wanted to present the relationship between the community management, the community engagement, the web monitoring (web analytic and brand monitoring) and the whole data that is generated by the use of these platforms.