85% des internautes ont un compte Facebook désormais.

D’après HireRabbit, c’est près de la moitié des chercheurs d’emplois qui ont utilisé un média social lors de leur processus de recherche.

Voici un infographic à imprimer sur format tabloïd et afficher dans tous les départements RH, recrutement en priorité.

Lire l’article sur Le Lien Multimédia

Cloud computing means we can access to information, services, digital tools, and media from anywhere.

Multi-platform computing means we have vast and enormous interface choices, with greater flexibility and immediacy than ever before.

But for those who are multi-platform, multi-cloud users, the experience has become cumbersome. We access services through the Web, Mobile, Tablets, Connected TV etc. and most of the time, each device requires a different login. Once into our devices, web sites and social media sites they each request their own login. Share a video? Log into YouTube, then Twitter, then Skype, then connected TV and so on.

Some companies are doing it right – integrating multi-platform access in an organic way, and teaming up with other services for a better user experience. Take Evernote, offering consumers a multi-platform « notebook » to retain, organize and share all types of digital information from multiple services and devices and with one login everywhere. Then there’s Netflix, which allows you to watch and share from virtually any platform. One login gets you into both services.
XboxLive from Microsoft and Google + also give you everything they have to offer with a single login.

We need to give users this experience across the board. I don’t believe customers should be required to access each service separately. It should be possible to create your own login ecosystem – an SSO (single-sign-on) that takes you straight into a secure, personalized cloud experience.

As developers for the web, we must continue to carefully analyze how online services and platforms interact. At the end of the day, we have to be sure that user-friendliness remains at the top of our list of objectives. As the future adds Apps, software, tools, platforms, devices and technology, it also adds more clutter and confusion.

Think good user-centric design. Lets give users a smooth ride as they travel to our clouds.

It was game six of the World Series. I was in Chicago, winding down with my colleague in a pub on Michigan Avenue.

We were watching the ballgame along with the local Chicagoans. But this wasn’t just any baseball game, it was an exceptionally exciting one, by anyone’s standards. The Cardinals had been down one, came back. Down, came back. Back and forth.

The tension was at its peak. It was the eleventh inning. The Cardinals just needed one run to win.

I think it might have been exactly the moment when Freese cracked the ball straight through center field and won the game that I got clarity on something I’ve been thinking about for a long time.

I want my clients to take it to the eleventh inning.

Radical Innovation gets the home run

Most of the time, my clients hear me talking about ROI. There is no question that in any business, you have to keep your core accounts and activities solid. Sound decision making, good leadership, a good web site, and constant incremental innovation.

Common sense says don’t stray too far from your core business and know where your strengths are.

But in the same time, you have to innovate and it’s a good idea to think outside the box. Experiment. Test. Research. Take a risk.

If you never take a risk, nothing will ever happen. You business will still continue to grow, but one day you will be hit by a new challenger with a radical innovation in your industry. That day, it will be too late to get back in the game.

Try radical innovation.

Radical innovation means taking your $5 million media budget and using 100K of it to develop a new App, or a new API. Then, watch how your clients adapt it, alter it, and build on it with their own application creations.

Radical innovation means testing a theory, trying something. And if it fails, get up and try again.

You don’t have to look far to see where traditional businesses are getting left in the outfield. Look at Netflix. The company went from 7 million to 25 million subscribers in three years – the cable giants don’t know what hit them. Think about Shazam, the music tagging software, and how it has changed the way consumers identify and build their music libraries. Where was HMV?

Taking action on your ideas to further your company will inevitably spur on the imagination of others. New free innovative Apps are being created every day, piggy-backing on major company API’s. Sit back and watch your customers or friendly App developers take part your company’s growth.

It’s really just about taking a chance, kick-starting the innovative engine and testing that clever idea.

The digital revolution is in the eleventh inning. If you don’t innovate in this digital world, you’re going to lose the series. Period.

Two words: Let’s innovate.

Get your game on. Don’t let someone else hit your home run.

MR3 Montréal Relève et son programme Classes Affaires sont nés de la volonté de la Chambre de commerce du Montréal métropolitain et de la Ville de Montréal de participer aux efforts visant la persévérance et la réussite scolaire.

« w.illi.am/ est très fier d’avoir accueilli des stagiaires, qui pendant une semaine, ont découvert tous les métiers de notre compagnie. C’est une expérience enrichissante pour tout le monde. On échange beaucoup avec les stagiaires qui sont des digital natives.
Je tiens à remercier Classes Affaires pour nous avoir attribué ce prix Méritas. C’est une belle récompense pour w.illi.am/. Je tiens aussi à remercier tous nos experts qui ont pris de leur temps pour dévoiler les secrets de leurs métiers », explique Damien Lefebvre.

Aux alentours de 20h00, le « w.illi.am/ Soccer Football Association Athletic Olympic Folklo Music Show Club » arrachait sa première victoire de la saison !

Sur un score fleuve de 5 à 3, nos nouveaux Glorieux ont pris leur revanche sur une valeureuse équipe qui les avait pourtant battus sur la marque de 6 à 0 lors du match aller. Abnégation, esprit d’équipe, combativité, courage mais surtout plaisir ont permis aux nouveaux « All Blacks du Québec » de tenir la marque et de l’emporter !

Il faut noter que le retour du provençal, Florian Soleil, au poste de libero-milieu-attaquant-homme-à-tout-faire a éclairci le jeu de l’équipe avec 2 buts à son compteur. C’était sans compter sa lourde frappe de 51 mètres qui s’est violemment écrasée sur le poteau droit des buts adverses faisant trembler la partie sud de l’île de Montréal (et provoquant un violent orage en Estrie d’après des sources proches chez Météo Media). Deux autres buts ont été inscrits par un autre provençal de l’équipe, Clément, et un cinquième but par Julien, invité de dernière minute. Ayons une pensée aussi pour le chum de Joanne qui s’était porté volontaire pour jouer les Carey-Price-des-terrains-verts mais qui, au prix d’un sacrifice de tous les instants, y a laissé un genou et une session camping.

Oyez Oyez ! Le w.illi.am/ Soccer (etc.) est en représentation pour une dernière fois ce dimanche 21 août de 18h à 19h. Venez nombreuses et nombreux supporter vos idoles au Stade Des Royaux (coin De Lorimier et Ontario). Des places dans les gradins, au plus près de la pelouse, vous seront réservées !

C’était un message du comité sportif w.illi.am/

Une bien belle équipe de champions

Pour plus de photos de l’équipe de soccer : http://www.facebook.com/media/set/?set=a.10150703244550106.710669.253342610105

Pour en savoir plus sur la Ligue amicale de soccer Sports Passion Montréal : http://www.sportspassionmontreal.com/soccer_montreal.ws

Selecting a CMS usually starts when you’ve already decided to redo or create your website. You already know your visitors expect to have content updated often, maybe a twitter feed, blog, an RSS feed, or a contact form. Maybe you have a community or web application that needs single sign on, a catalogue and payment integration. Perhaps your team needs to have an approval process for all content, create dozens of landing pages for marketing campaigns, do A/B or multivariate testing, and handle multiple languages. I mean, there are many things a CMS powered website can do. At the same time, the number of CMS options available is huge, and it is easy to get lost on the sea of options.

If you already know you want one, and are unsure of which one to get or how to start the process of selecting a CMS, here are a few pointers to do before even googling « web content management system ». You should take time to do the following:

• Define your goals
• Create a prioritized requirements list
• State your constraints
• Create a shortlist of potential systems.

Defining your goals

Web Content Management Systems come in many shapes, sizes and flavours. Understanding what you really need it to do is the most important step. Most websites have very specific needs, even if it is just for a brochure website, its purpose can be clearly stated. Brainstorming about goals and writing them down will only help you shape the perfect CMS. Ask yourself questions like:

• What is the main purpose of my website? Is it informational, is it a community site, is it a store, is it a portal, or all of the above?
• What do I need to fulfill that purpose?
• Do I need a blog to publish information and updates?
• Do I need to sell online?
• Do I need to serve personalized content?
• Do I have to manage several websites from a single system?
• Do I need to have different languages?
• Do I need to support digital marketing campaigns?
• Do I need to control who creates and publishes content?

Most probably you already know most of the answers to these, and other questions regarding your needs, but it is important to have the right vision of what you want the final website to do.

Creating a requirements list

After documenting your goals, you should create a requirements list built on top of your answers to illustrate your needs. A requirement should be phrased as an actionable item that the system or user must be able to perform, for example:

• Users are able to edit content in-context
• The marketing team must be able create dozens of landing pages a month
• The system should support A/B and multivariate testing
• The system archives different versions of content and is able to display the difference between versions
• The system has an ecommerce module with catalogue, shopping cart and payment integration
• The system allows administrators to manage several users and define workflows for approval processes?
• The system allows digital assets to be categorized and classified through meta data

With a big list of requirements, and some wishful thinking, it is easy to feel overwhelmed. Let’s divide and conquer. Categorize your requirements into functional groups. Some groups could be content creation, content management, content delivery, technical, etc. With clear groups, you’ll be able to see which dimensions are more important for your company.

Not all requirements are created equal. Some of them may be more important than other, some might even be critical, and some might be just wishes. Be sure to prioritize your list, clearly indicating which ones are critical.

Most of the times selecting a CMS is about balancing tradeoffs between features, functionalities, and budget.

Stating your constraints

Now that you have defined some of your requirements and prioritized them, take a look into your constraints, that is, what limits your choices. Constraints could be either budgetary, resources related, or IT related, sometimes even internal politics play a role. Understanding these constraints will help you reduce the number of systems to consider and avoid wasting time with systems that simply don’t make the cut. Keep in mind the following:

• How much are you willing to spend? Approximately?
• Are you tied to a specific technology, web server, programming language, or database?
• Do you need a web hosting environment in the cloud, or a SAAS (Software As A Service) option?
• Do you have the internal resources to carry out the implementation, create templates, and maintain it, or do you need a reliable partner (like w.illi.am/)?

Create a shortlist of potential systems

Now, here comes the legwork. Do your research of what systems might be aligned with your needs and constraints. You’ll be surprised by the number of options out there, but don’t despair, all your hard work will pay off. Make a list of systems you are interested in and start doing some research about each of them.

Your requirements list will help you evaluate each system. Give each requirement a numerical score (for example from 1 to 5). Start by evaluating the critical needs. If one of your critical requirements is not met, move to the next system; don’t waste time with that system anymore. If no system satisfies that critical need, do you really need it? Could you build it? Soon you will have gone through the whole list, and all systems could be ranked by performance.

In many ways, the old adage of « Measure twice, cut once » applies to selecting your next CMS. Be sure to do your due diligence with respect to what the CMS is able to deliver, and do not rely on vendor documentation, do your research.

With a better understanding of your needs, and how each of the selected systems performs against your needs, you can do a better decision of what your next steps are, for example: find a reliable partner.

Right now we are done measuring. The next phase, implementing a CMS, is a different story, but at least you know that you have selected the right CMS for your organization!

w.illi.am/ reçoit Renaud Édouard-Baraud, Directeur veille & médias à l’Atelier BNP Paribas. À Montréal à l’occasion du webcom, le journaliste de L’Atelier numérique de BFM nous a fait le plaisir de venir rendre visite à l’équipe de w.illi.am/.

Ce fût l’occasion d’une belle séance d’échange d’informations entre experts des technologies numériques sur des sujets comme l’interdisciplinarité, les médias sociaux pour le marketing B to B, les tests usager, etc.

Vous pourrez écouter l’entrevue réalisée par Renaud Édouard-Baraud avec Damien Lefebvre, Vice-président Exécutif Services conseil de w.illi.am/, le samedi 14 mai à 10h (heure de Montréal) à L’Atelier numérique,  l’émission sur le numérique la plus écoutée en France et dans la francophonie, sur www.radiobfm.com

Les 7 jours de la création d’un plan de communication utilisant les médias sociaux

Matyas Gabor (Biographie)
Directeur Marketing et Services Conseil
w.illi.am/

Jean-François Deschênes (Biographie)
Directeur Stratégie Web chez Bombardier
Bombardier Inc.

Cette présentation se déroulait en deux parties, la première réalisée par Matyas Gabor, Directeur Marketing et Services Conseil chez w.illi.am/ portait sur les fondements du développement d’une stratégie de communication utilisant les médias sociaux. Utilisant l’analogie du développement du Christianisme, succès planétaire de communication s’il en est un qui perdure depuis plus de 2000 ans

Le 30 mars dernier, une tornade a frappée le centre de la Floride où se tenait le Sun ‘n Fun Airshow. L’événement, qui réuni chaque année des passionnés d’aviation qui s’y rendent par la voie des airs, a été complètement bouleversé, mais aussi pris dans l’effervescence des médias sociaux qui se sont rapidement emparés de la nouvelle et l’ont projetée dans toutes les directions.

Il y a toujours deux côtés à une médaille. Autant les médias sociaux peuvent propager de fausses informations à grande vitesse, autant ils peuvent être utiles pour communiquer en temps de crise et, voire même, corriger les informations qui circulent et qui font inutilement grandir le sentiment d’alerte au sein de la population.

Autopsie des événements

Les comités organisateurs de « Airshows » sont très actifs sur les médias sociaux durant leurs événements. Gratuits, en temps réels et accessible depuis les téléphones intelligents, les médias sociaux facilitent grandement la communication événementielle. L’organisation du Sun ‘n Fun a même son équipe dédiée aux médias sociaux. Très bien.

À 10h57, les organisateurs publiait un album photos présentant parfois un ciel radieux, parfois un ciel d’un gris inquiétant. Quarante minutes plus tard, les organisateurs publiaient ceci sur la page Facebook de l’événement:

Free Videos by Ustream.TV

I guess we can resume the whole Old Spice Guy campaign on YouTube as follow:

“107% sales increase for body wash over July (Nielsen); sales increased 55% over the previous three months”

However, in my opinion, sales numbers are just the tip of the iceberg.

Truth is, there are hidden sales numbers that might never be pulled because the social media campaign’s impact is beyond the numbers. Old Spice was able to reposition their brand so that its sales will keep growing in the following years.

Old Spice is was Old.

Old Spice is the deodorant that the generation Y’s father and grandfathers use. After executing a savvy social media offensive, the brand was able to change their image from an old product to a trendy, mature (as opposed to “old”), yet sexy, product that can make axe jealous.

The campaign is impressive because of the time and resources that was dedicated to the campaign. They brought social media experts right into the creative process and also in the execution. RWW reports that there were 2 social media experts and a technical guy that was monitoring the conversations online in real time. The expertise becomes even more important when calculating, in real time, the influence of everybody asking a question. The social media experts were also collaborating with the scriptwriters in real time to provide a proper voice to the Old Spice Guy and finally, once the production was done, the experts found the best ways to broadcast the video clips.

Yes, social media experts do exist

The success of the Old Spice Campaign lies in the collaborative effort of all the different communication expertise, including social media, from the brainstorm to the execution. As romantic as the concept is, such a feat is impossible without the right mentality. The marketing messages were produce with little to no supervision.

Can you imagine your company doing the same?

Proper guidelines and boundaries are extremely important during such an initiative. If the boundaries are too tight, it can implode the creative process. However, if the boundaries are not set properly and if the team lacks the proper expertise and experience, the brand can be put in a dangerous position that can do more harm than good. Experience in both social media and traditional marketing is key because the expert must be able to understand the implications and potential repercussions of every message broadcasted.

The idea is not to relinquish control, rather it is about proper thinking and proper execution.

Note: Alyssa Milano did get the handwritten letter a few minutes after the video clip was posted on YouTube.

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w.illi.am/ grandit et a fêté ses 2 ans le 13 octobre dernier. Ce fût une belle soirée en compagnie de toute son équipe, de ses clients et partenaires et avec la collaboration d’Ateliers & Saveurs.

Merci à tous et à chacun!

Voir les photos