Archive pour la catégorie ‘Entreprise’
W/ entrevue de Damien Lefebvre avec le Lien Multimédia pendant le webcom
19 décembre 2011 | par Catherine Lafrasse
A SMOOTH, ACCESSIBLE RIDE TO OUR CLOUDS
Cloud computing means we can access to information, services, digital tools, and media from anywhere.
Multi-platform computing means we have vast and enormous interface choices, with greater flexibility and immediacy than ever before.
But for those who are multi-platform, multi-cloud users, the experience has become cumbersome. We access services through the Web, Mobile, Tablets, Connected TV etc. and most of the time, each device requires a different login. Once into our devices, web sites and social media sites they each request their own login. Share a video? Log into YouTube, then Twitter, then Skype, then connected TV and so on.
Some companies are doing it right – integrating multi-platform access in an organic way, and teaming up with other services for a better user experience. Take Evernote, offering consumers a multi-platform « notebook » to retain, organize and share all types of digital information from multiple services and devices and with one login everywhere. Then there’s Netflix, which allows you to watch and share from virtually any platform. One login gets you into both services.
XboxLive from Microsoft and Google + also give you everything they have to offer with a single login.
We need to give users this experience across the board. I don’t believe customers should be required to access each service separately. It should be possible to create your own login ecosystem – an SSO (single-sign-on) that takes you straight into a secure, personalized cloud experience.
As developers for the web, we must continue to carefully analyze how online services and platforms interact. At the end of the day, we have to be sure that user-friendliness remains at the top of our list of objectives. As the future adds Apps, software, tools, platforms, devices and technology, it also adds more clutter and confusion.
Think good user-centric design. Lets give users a smooth ride as they travel to our clouds.
Three words: Let’s play ball.
It was game six of the World Series. I was in Chicago, winding down with my colleague in a pub on Michigan Avenue.
We were watching the ballgame along with the local Chicagoans. But this wasn’t just any baseball game, it was an exceptionally exciting one, by anyone’s standards. The Cardinals had been down one, came back. Down, came back. Back and forth.
The tension was at its peak. It was the eleventh inning. The Cardinals just needed one run to win.
I think it might have been exactly the moment when Freese cracked the ball straight through center field and won the game that I got clarity on something I’ve been thinking about for a long time.
I want my clients to take it to the eleventh inning.
Radical Innovation gets the home run
Most of the time, my clients hear me talking about ROI. There is no question that in any business, you have to keep your core accounts and activities solid. Sound decision making, good leadership, a good web site, and constant incremental innovation.
Common sense says don’t stray too far from your core business and know where your strengths are.
But in the same time, you have to innovate and it’s a good idea to think outside the box. Experiment. Test. Research. Take a risk.
If you never take a risk, nothing will ever happen. You business will still continue to grow, but one day you will be hit by a new challenger with a radical innovation in your industry. That day, it will be too late to get back in the game.
Try radical innovation.
Radical innovation means taking your $5 million media budget and using 100K of it to develop a new App, or a new API. Then, watch how your clients adapt it, alter it, and build on it with their own application creations.
Radical innovation means testing a theory, trying something. And if it fails, get up and try again.
You don’t have to look far to see where traditional businesses are getting left in the outfield. Look at Netflix. The company went from 7 million to 25 million subscribers in three years – the cable giants don’t know what hit them. Think about Shazam, the music tagging software, and how it has changed the way consumers identify and build their music libraries. Where was HMV?
Taking action on your ideas to further your company will inevitably spur on the imagination of others. New free innovative Apps are being created every day, piggy-backing on major company API’s. Sit back and watch your customers or friendly App developers take part your company’s growth.
It’s really just about taking a chance, kick-starting the innovative engine and testing that clever idea.
The digital revolution is in the eleventh inning. If you don’t innovate in this digital world, you’re going to lose the series. Period.
Two words: Let’s innovate.
Get your game on. Don’t let someone else hit your home run.
Vidéo de la conférence donnée par Matyas Gabor en direct de la Journée Infopresse : Réseaux sociaux, le mercredi 26 octobre 2011
Damien Lefebvre élu « Mentor professionnel de l’année » par MR3 Montréal Relève
30 septembre 2011 | par Catherine LafrasseDamien Lefebvre, Coprésident de w.illi.am/, a été élu « Mentor professionnel de l’année » dans la catégorie Technologies de l’information et des communications par MR3 Montréal Relève lors de la remise des prix Méritas Classes affaires.
MR3 Montréal Relève et son programme Classes Affaires sont nés de la volonté de la Chambre de commerce du Montréal métropolitain et de la Ville de Montréal de participer aux efforts visant la persévérance et la réussite scolaire.
« w.illi.am/ est très fier d’avoir accueilli des stagiaires, qui pendant une semaine, ont découvert tous les métiers de notre compagnie. C’est une expérience enrichissante pour tout le monde. On échange beaucoup avec les stagiaires qui sont des digital natives.
Je tiens à remercier Classes Affaires pour nous avoir attribué ce prix Méritas. C’est une belle récompense pour w.illi.am/. Je tiens aussi à remercier tous nos experts qui ont pris de leur temps pour dévoiler les secrets de leurs métiers », explique Damien Lefebvre.
